Friday, 27 January 2012

Well, isn''t this a coincidence? - Intertextuality

"Animal Kingdom" Meets "Funny Games":
Intertextuality in the Film's Trailers
(Independent research)

Earlier on My blog, I created a post about the film "Animal Kingdom (2010)" as part of our visit to Cinema City and also G321 Thriller Research which I commented about the use of generic characteristics, locations, memorable scenes, certain characters which stood out for me and lastly my favorite camera angles/shots. This post can be viewed HERE

Now, I wish to add to this post by exploring the intertexulity of how the trailer has been edited as a whole as well for good practise for identifying intextuality within a film or trailer.  


The trailer for Animal Kingdom starts off with titles which present the main advertisement of the film's appeal - Winner of Sundance. Also, another major advertisement which sells the film is by using a non-diegetic dialogue from the highly popular Guy Peace (who actually plays a minor role in the film). This then ensures any fans of Guy Peace will possibly go and watch the film because he is in it.

The slow editing at the beginning of the trailer for Animal Kingdom reminds me of a trailer for a film called "Funny Games" (2007). Both trailers seem to use slow editing which leads up to a dramatic climax at the end. 

On top of this, both trailers use a fast editing paste when displaying key words between clips to give the trailer more depth and tension. The font used in both trailers is very bold which will catch the audience's eye. A very important colour is seen within the trailer for "Funny Games" and that is the colour red.


Red is used in film advertising to give a certain area of the poster or trailer significance. For example, the posters for "Tinker, Trailer, Soldier Spy" (2011) use the colour red to indicate certain 'code' words such as "Spy" and "Tinker" to look out for. These words relate to the film itself. Red isn't just used in "Tinker, Trailer, Soldier Spy", it is also used in many other films, along with the colours black and white to give a strong impact on the audience/viewer of the poster: 



Also, if you haven't noticed already, both trailers use a well recognized soundtrack which adds to the film's appeal towards the audience. The soundtrack used in "Animal Kingdom" is called "I'm All Out Of Love" by "Air Supply". The trailer uses the highly memorable chorus:

"I'm all out of love, I'm so lost without you.
I know you were right believing for so long.
I'm all out of love, what am I without you?
I can't be too late, to say that I was so wrong."


The trailer for "Funny Games" uses a similar technique. However, this is by the soundtrack alone. The soundtrack of course is "In the Hall of the Mountain King" by "Edvard Grieg". It is a piece of music which is highly likely to appear in comedy films. For example, the same soundtrack is present in "Jack and Jill" (2011) trailer due to its paste and comical sound. However, "Funny Games" is not a comedy. 

The soundtrack also represents how the trailer is edited and speeds up at the same time. This is used to create growing tension and suspense until the end. Just like how "Animal Kingdom" uses dramatic sounds when titles appear.

"In the Hall of the Mountain King" by "Edvard Grieg":

1 comment:

  1. More evidence of excellent research. The use of black and white with splashes of red is explicity used in the film 2Sin City". Not a film I particularly like but a good example of the use of classic noir generic conventions. I think the film is self conscious and that the representation of women is dire, also too many CGI's for me but well worth looking at the trailer!

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